Alifaedtech is an edtech website that has been under active, hands-on SEO management for the past 16 months. Like many education-sector websites, it needed stronger organic visibility, better technical health, and a higher volume of qualified search traffic without relying on paid promotion.
This case study documents that journey using real, unedited data pulled directly from Google Search Console. Rather than presenting isolated wins, it walks through performance trends, crawl and indexing health, query-level rankings, and technical configuration (robots.txt and sitemap) exactly as they appear in the property’s own reporting — giving a transparent, end-to-end view of what the SEO work achieved and where the next opportunities lie.
16 Months of SEO Work — A Google Search Console Data Breakdown
This SEO work was carried out by the Times Of SEO team
The goal of this write-up is twofold: to showcase the measurable impact of consistent SEO execution over time, and to walk through the exact diagnostic process used to identify the site’s biggest remaining growth lever.
| 22.4k Total Clicks (16 mo.) | 2.15m Total Impressions | 8.5 Average Position | 1,561 Pages in Sitemap |
Growth Timeline: 28-Day Click Volume Over Time
Before diving into the individual reports, it’s worth looking at how the site’s click volume progressed at a glance. The table below tracks the “28-day Google Search clicks” milestone each time the site crossed a new threshold, as recorded in Search Console’s Achievements log.
| Milestone | Date Reached |
| 150 clicks / 28 days | 30 Aug 2025 |
| 500 clicks / 28 days | 4 Nov 2025 |
| 900 clicks / 28 days | 23 Nov 2025 |
| 1.5k clicks / 28 days | 26 Jan 2026 |
| 2k clicks / 28 days | 26 Mar 2026 |
| 3k clicks / 28 days | 22 May 2026 |
| 3.5k clicks / 28 days | 7 Jul 2026 |
| 4k clicks / 28 days | In progress (currently 3.44k) |
| From 150 clicks (Aug 2025) to 3,500 clicks (Jul 2026) in 28-day windows — roughly a 23x increase in under a year, with the pace of growth clearly accelerating in the second half of the period. |
Overall Performance Trend
Google Search Console — Performance overview (Aug 3, 2025 – Aug 2026)
The 16-month graph clearly shows that both clicks (blue line) and impressions (purple line) stayed fairly flat in the early months, then trended steadily upward from the midpoint onward. The site earned a total of 22.4k clicks and 2.15m impressions over this period, with an average position of 8.5 — placing it around the middle of page one on average. Compared to the early months, the frequency and height of traffic spikes have increased significantly in recent months, a direct result of consistent content and on-page optimization work.
Google Search Achievements — Proof of Consistent Growth
Search Console Achievements — from 150 clicks to the 3.5k click milestone
The Achievements tab tells the full growth story at a glance. In August 2025, the site crossed the 150-clicks-in-28-days milestone. Through consistent optimization, it reached 3.5k clicks in 28 days by July 2026, and is now progressing toward the next milestone of 4k clicks (currently at 3.44k/4k). The shrinking time gap between each milestone is itself evidence that the pace of growth has been accelerating.
| In just 11 months (Aug 2025 → Jul 2026), the site’s 28-day click performance grew from 150 to 3,500 — roughly a 23x increase. |
Crawl Stats — Server & Crawling Health
Crawl Stats — 54k total crawl requests, Host status: No problems
From a technical standpoint, the site’s health is clearly solid. Over the last 90 days, Googlebot made a total of 54k crawl requests, with 98% of requests receiving an OK (200) response and an average response time of just 764ms. Host status shows “no problems in the last 90 days” — a strong green signal for server performance. By file type, 71% of crawl activity was on images and 20% on HTML — expected for an edtech site with heavy visual content. 83% of crawling was for “Refresh” purposes versus 17% for “Discovery,” meaning Google is mostly re-checking existing pages rather than hunting for new ones.
Page Indexing — The Most Important Insight
Page Indexing — 793 pages indexed, 1.64k pages not indexed (9 reasons)
This report surfaces the single most important finding in the entire project. While 793 pages are currently indexed, 1.64k pages remain unindexed. The single biggest reason is that 923 pages are blocked by robots.txt — more than half of all unindexed pages. This is followed by “Crawled – currently not indexed” (433 pages), pages excluded by a noindex tag (103), pages with a redirect (58), and 404 pages (79). The “Improve page appearance” section also flags 28 pages that are indexed despite being blocked by robots.txt — a sign of inconsistency between the robots.txt rules and the canonical/noindex setup.
| Key action item: Reviewing the robots.txt file to identify which paths are being disallowed, and unblocking any valuable pages caught by mistake, has strong potential to meaningfully increase the number of indexed pages. |
Top Queries & Position — Brand Visibility
Top Queries with Average Position — #1 ranking on brand terms
At the query level, the site completely dominates its brand keywords — “alifa edtech” ranks at position 1.1 with 933 clicks, and “alifaedtech” sits at position 1.0. Beyond brand terms, the site also ranks well (positions 2–7) for a range of school/academy-related queries (e.g. “yinghua academy of tianjin,” “shenzhen middle school”), though click-through is comparatively low relative to impressions — this points to an opportunity to improve meta titles and descriptions to lift CTR, which currently averages just 1%.
Robots.txt Status
robots.txt — successfully fetched, file size 133 bytes
Google was able to successfully fetch the site’s robots.txt file with no issues. The file itself is quite small at 133 bytes, suggesting a relatively simple rule set. Since robots.txt-driven blocking emerged as the single largest indexing issue in the Page Indexing report, a detailed audit of the rules inside this small file is the highest-priority next step.
Sitemap Status
Sitemap — Status: Success, 1,561 pages discovered
The sitemap.xml was submitted on August 4, 2025, and was last read on August 3, 2026, with a “Success” status. A total of 1,561 pages have been discovered through the sitemap — fewer than the combined total of indexed (793) and unindexed (1.64k) pages reported elsewhere (roughly 2.4k). This means Google has discovered a number of pages outside the sitemap, through internal or external links. Updating the sitemap to include all valuable pages going forward would make crawling more efficient.
Conclusion
Taken together, the data tells a clear story: 16 months of consistent SEO work took alifaedtech.com from a near-flat starting point to steady, compounding growth in clicks and impressions, with the brand now firmly holding the #1 position on its own name and closely related terms. The site’s technical foundation — server health, crawl behavior, and sitemap status — is in good shape, which means the gains achieved so far are on solid ground rather than at risk of technical debt catching up later.
At the same time, the Page Indexing report makes it clear that this is not the ceiling — it’s a checkpoint. With 923 pages currently blocked by robots.txt and another 433 crawled but not yet indexed, there is a substantial pool of untapped pages that, once addressed, could meaningfully expand the site’s indexed footprint and organic reach beyond what has already been achieved.
- What worked: Consistent on-page SEO and content work drove multi-fold growth in both clicks and impressions over 16 months, and secured the #1 position on brand keywords.
- Technical health: Server response, crawl rate, and sitemap status are all healthy.
- Biggest opportunity: Reviewing the 923 pages blocked by robots.txt and unblocking the ones that should be indexed — this has the highest potential impact on indexed pages and organic traffic going forward.
- Second priority: Reviewing content quality on the 433 pages stuck at “Crawled – currently not indexed,” and optimizing meta titles/descriptions for high-impression, low-CTR queries.
| All data used in this case study was pulled directly from Google Search Console. The full SEO engagement was carried out by the Times Of SEO team. |
