Client Overview
Jax & Cali is a Shopify-based pet care and grooming brand specializing in premium dog hygiene products, including dental wipes, ear cleaning swabs, tear stain removers, paw balms, and grooming wipes.
The company had an excellent product line and a professionally designed Shopify store but faced challenges in maximizing its visibility on Google Search and competing in the highly competitive pet care industry.
The Challenge
When the project started, the website was experiencing several SEO limitations that were restricting organic growth:
- Missing advanced structured data implementation.
- Product pages not fully optimized for search engines.
- Weak internal linking structure.
- Limited authority signals from external sources.
- Underutilized rich result opportunities.
- Technical SEO issues affecting crawl efficiency and indexing.
Our objective was to build a strong SEO foundation that would support long-term organic growth and improve search visibility for both branded and non-branded keywords.
Our SEO Strategy
Technical SEO Optimization
We performed a complete technical SEO audit and implemented critical improvements across the Shopify store.
Work Completed:
- Technical SEO audit
- Crawlability optimization
- Indexability improvements
- XML sitemap review
- Robots.txt validation
- Canonical tag optimization
- Duplicate content prevention
- Collection page optimization
- Product URL optimization
- Internal linking improvements
- Structured navigation enhancements
On-Page SEO Optimization
Our on-page strategy focused on improving keyword targeting, content relevance, and user experience.
Optimization Included:
- SEO title optimization
- Meta description optimization
- Heading structure improvements
- Image alt text optimization
- Internal linking enhancements
- Collection page optimization
- Product page SEO improvements
- Search intent optimization
Advanced Schema Markup Implementation
Structured data implementation was one of the largest components of this project.
We implemented custom JSON-LD schema markup across multiple page types to help Google better understand the website and qualify for rich search results.
Implemented Schema Types:
- Product Schema
- Aggregate Rating Schema
- Review Schema
- Organization Schema
- Website Schema
- Breadcrumb Schema
- CollectionPage Schema
- FAQ Schema
- Article Schema
These implementations improved Google’s understanding of products and increased eligibility for enhanced search appearances.
Profile Backlinks & Authority Building
To strengthen domain authority and brand trust signals, we created high-quality profile backlinks from authoritative platforms.
Backlink Strategy Included:
- Profile backlinks
- Brand citations
- Business profiles
- Trust signal creation
- Authority building
Results
The SEO campaign generated strong organic growth over the following months.
Google Search Console Performance:
📈 551,000+ Impressions
📈 4,680+ Organic Clicks
📈 Average Position: 7.7
📈 Improved rankings for multiple product keywords
📈 Growth in branded and non-branded traffic
📈 Improved visibility in Google Search
Results Snapshot
| Metric | Result |
|---|---|
| Total Impressions | 551K+ |
| Total Clicks | 4.68K+ |
| Average CTR | 0.8% |
| Average Position | 7.7 |
Services Delivered
✅ Shopify Technical SEO
✅ On-Page SEO
✅ Profile Backlinks
✅ Advanced Schema Markup
✅ Rich Results Optimization
✅ Internal Linking Optimization
Technologies Used
- Shopify CMS
- Google Search Console
- Google Analytics
- Structured Data Testing Tools
- Schema Markup Validator
- Screaming Frog SEO Spider Crawling Tools
Final Outcome
Through a combination of Technical SEO, On-Page Optimization, Profile Backlinks, and Advanced Schema Markup, we helped Jax & Cali build a stronger SEO foundation and significantly improve its organic search visibility.
The project demonstrates how a properly optimized Shopify store can achieve sustainable organic growth in the highly competitive pet care industry.
Client Industry
Industry: Pet Care & Grooming
Business Type: Shopify eCommerce Store
Products: Dog Dental Wipes, Ear Cleaning Swabs, Tear Stain Wipes, Paw Balm, Grooming Wipes, and Pet Hygiene Products.
Ready to Grow Your Shopify Store?
At Times Of SEO, we help Shopify businesses increase organic visibility through Technical SEO, On-Page Optimization, Link Building, and Advanced Schema Markup.
Want similar results for your business? Contact us today for a free SEO consultation.
